Whether your style is classic and traditional or bold and dramatic—it all starts with how your gown makes you feel. And, nothing feels like an Allure. Featuring a collection worthy of your most treasured moments.
Allure bridal gowns are about more than how the dress looks, it's also about how it feels—and, nothing feels like an Allure. Known and loved by brides worldwide for extraordinary styling, luxurious quality, and meticulous attention to detail.